How to market your eco fashion brand

How to Market Your Eco Fashion Brand?

If you’re interested in learning how to market your eco fashion brand, then we already know you have the passion for eco friendly clothing. The passion will get you through the hurdles throughout your growth, but you need the ability to properly market your brand. I Don’t Have a Large Budget When many brands think of advertising, you naturally think you’ll need to spend a ton of money. Thing is, that is not the truth! For instance, there are marketing agency that focus on public relations. It’s important to note that you don’t want to go with any PR agency. You want one that has executed on amazing PR campaigns. The goal is to get hundreds of thousands of dollar is free advertising while only spending a few thousand. How About Social Media It’s a no brainer that the power of social media is huge. Thing is, you need the Read more

Ethical Fashion Guide

Easy to Understand Eco Fashion Guide

When you hear the term eco fashion or eco friendly clothing, it’s interpreted very differently depending upon the person you ask. Some typical responses are: “Isn’t it recycled materials” or “doesn’t that mean it’s made in the USA”. For those truly in the know, you might be shaking your head. The truth is, the information isn’t right in your face. As the definition evolved over the years, most Americans keep things simple. After all, the majority of the United States does not care about eco fashion – lets not forget about that! What we are trying to do, is build awareness through education. Here’s an easy to understand eco fashion guide. Let’s look at the basics. Eco fashion brands are generally more expensive & harder to find. Sounds like a fascinating start right !? After all, ethical fashion is competing against cheaper fashion that is delivered to your home in Read more