If you’re interested in learning how to market your eco fashion brand, then we already know you have the passion for eco friendly clothing. The passion will get you through the hurdles throughout your growth, but you need the ability to properly market your brand.
I Don’t Have a Large Budget
When many brands think of advertising, you naturally think you’ll need to spend a ton of money. Thing is, that is not the truth! For instance, there are marketing agency that focus on public relations. It’s important to note that you don’t want to go with any PR agency. You want one that has executed on amazing PR campaigns. The goal is to get hundreds of thousands of dollar is free advertising while only spending a few thousand.
How About Social Media
It’s a no brainer that the power of social media is huge. Thing is, you need the patience and ability to constantly be pumping out content to your existing and new audience. You can amplify your message by using social media paid ads as well
How’s Google Paid Search
If you’re a new brand, paid search will a very hard nut to crack. The competition is so fierce that you will simply be priced out of the market. Your better option is look at Youtube options. Creating video not only displays you brand and messaging better, it allows you opportunities to repurpose your content to be used in other marketing channels.
Marking your eco fashion brand takes time & persistence. If you are persistent & passionate, you will eventually break through. You will get rejected a ton & get more negative than positive feedback. However, if you work through it & and adapt, you eco fashion brand will shine through!