There’s a misconception out there in the marketplace. One of many actually. When you bring up the topic eco friendly clothing or eco fashion to those not informed, you get this sort of cross eyed look. You know the one & if you don’t know it, try it, you’ll get a giggle.
Naturally you want to start educating that person at the highest level possible. You might discuss how working conditions are so horrible in the fashion industry, that eco friendly companies make it a mission to avoid this manufacturing plants. You might even continue discussing the materials of the clothing. You’d mention how sustainable clothing is made if high quality long lasting materials so the fashion item can last a very long time.
Now take a pause.
That person is now digesting everything you just mentioned. He or she might have a polite response, but eventually, she will get to the point of word association. Oh, so you mean like those expensive boutique stores (fair comment to those newly informed). You also get the other side of “oh, you mean you’re a vegetarian?” (how this correlation occurs is beyond me). Or my personal favorite: “Let me guess, you must drive a Prius.”
Not that I have anything against electric vehicles or a Prius, there’s just this negative associate in their eyes by saying this. It’s like telling a man who loves cars why he should be instead of leasing a car.
Before I complete this rant, I think it’s important to educate those about eco fashion. While you might surround yourself with friends that do, the majority of people are truly clueless. To me, a better job of educating the masses, the greater the importance eco fashion will have on the world. There definitely has been progress, we just aren’t anywhere that we need to be!