How to market your eco fashion brand

How to Market Your Eco Fashion Brand?

If you’re interested in learning how to market your eco fashion brand, then we already know you have the passion for eco friendly clothing. The passion will get you through the hurdles throughout your growth, but you need the ability to properly market your brand. I Don’t Have a Large Budget When many brands think of advertising, you naturally think you’ll need to spend a ton of money. Thing is, that is not the truth! For instance, there are marketing agency that focus on public relations. It’s important to note that you don’t want to go with any PR agency. You want one that has executed on amazing PR campaigns. The goal is to get hundreds of thousands of dollar is free advertising while only spending a few thousand. How About Social Media It’s a no brainer that the power of social media is huge. Thing is, you need the Read more

Eco Friendly Cars & Eco Friendly Fashion?

Electric Cars & Eco Friendly Clothing?

There’s a misconception out there in the marketplace. One of many actually. When you bring up the topic eco friendly clothing or eco fashion to those not informed, you get this sort of cross eyed look. You know the one & if you don’t know it, try it, you’ll get a giggle. Naturally you want to start educating that person at the highest level possible. You might discuss how working conditions are so horrible in the fashion industry, that eco friendly companies make it a mission to avoid this manufacturing plants. You might even continue discussing the materials of the clothing. You’d mention how sustainable clothing is made if high quality long lasting materials so the fashion item can last a very long time. Now take a pause. That person is now digesting everything you just mentioned. He or she might have a polite response, but eventually, she will get Read more

Ethical Fashion Guide

Easy to Understand Eco Fashion Guide

When you hear the term eco fashion or eco friendly clothing, it’s interpreted very differently depending upon the person you ask. Some typical responses are: “Isn’t it recycled materials” or “doesn’t that mean it’s made in the USA”. For those truly in the know, you might be shaking your head. The truth is, the information isn’t right in your face. As the definition evolved over the years, most Americans keep things simple. After all, the majority of the United States does not care about eco fashion – lets not forget about that! What we are trying to do, is build awareness through education. Here’s an easy to understand eco fashion guide. Let’s look at the basics. Eco fashion brands are generally more expensive & harder to find. Sounds like a fascinating start right !? After all, ethical fashion is competing against cheaper fashion that is delivered to your home in Read more

why ethical fashion is important

Why is Ethical Fashion Important

The trend of ethical fashion is on the rise. Ecofriendly fashion brands are incorporating multiple components in the entire fashion cycle. What makes ethical fashion important comes down to basic fundamentals that have been lost during the mantra of profit at all cost. Ethical fashion looks at the environment & society as a whole to determine its relevancy on fashion. On one side, you have all the workers manufacturing clothes. The immediate vision is a sweatshop of individuals getting paid very little in harsh working conditions. Ethical fashion makes sure that clothes are not manufactured in such conditions. If those conditions exist, ethical fashion brands will move production to a newer area, even if it’s at the cost of higher production costs. You then have the environment impact that clothing has on society. With a focus on creating clothes that will last, verses cheap clothing that goes to waste, an Read more

Eco Fashion on the Rise

Ecofriendly Clothing & Eco Fashion on the Rise

Ecofriendly clothing use to be this term that the mainstream world looked down upon. Fast forward to 2019 and you’re seeing awareness being built. Granted, it’s nowhere near where we need it to be, it’s heading in a positive direction. Be Good Clothes has been created to curate ecofriendly clothing for men & women. Our goal is to not only display some amazing fashion items, but to share the details behind them. We are hoping that the journey that many ecofriendly retailers are taking translates to happy consumers in fashion and for the environment. Eco Fashion on the Rise Eco fashion simply put, are clothes made with raw materials without the use of pesticides. It’s clothing made from recycled textiles. In addition to the materials, eco fashion takes into account the workers involved in manufacturing these clothes. The clothing made by these would should have been paid a fair wage Read more